Keeping up with the new Joneses

There are those who say that materialism and keeping up with the Joneses is old hat, that political correctness and highly regulating governments are the new games in town.

But no, keeping up with the Joneses is as strong as it’s ever been and sustained by what it has always been — accessibility to wealth, either one’s own or one’s friends’. Modern (temporary) trends in  status signalling are only modulations caused by confusion as we leave full employment in the advanced countries and enter a new phase of scientific understanding.  In this case, the emphasis is on biology, education (for one’s children) and health care (for oneself) being the new economic growth areas within a culture that is just as wealth conscious as it’s ever been  but also, paradoxically, becoming more environmentally aware than ever since Darwin’s time.

 

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